Mail2World Launches Google AdSense Advertising Option in Private-label Email Service
Los Angeles, Calif., February 2, 2009
Mail2World, Inc., a global provider of advanced Internet messaging and collaboration services, has integrated Google™ AdSense image and text-based advertising in key locations within Mail2World’s private-label email service. Contextually targeted AdSense advertisements related to content in email messages can now be displayed within Mail2World’s Webmail interface and mobile email interface. By integrating Google’s vast network of advertisers into their ad rotations, Mail2World customers with high-traffic sites, such as portals, social networks, Internet service providers, hosting services, mobile operators and telecom carriers, can now maximize the revenue potential of their email offerings.
“We’re very pleased to create this powerful advertising opportunity for our customers and their users,” declares Mail2World Executive Vice President Youssef Abed. “Google offers a huge pool of advertisers, so competition is fierce for slots in our customers’ ad rotations. With more competition, only the highest paying, most context-relevant ads are displayed to end-users. That means more revenue for customers and a better experience for users because the only ads they see are the ones relevant to them, so everybody wins.”
In addition to contextually targeted ads, Mail2World’s integration of Google AdSense includes placement targeting based on demographics, vertical, geographic location or URL, and interest-based targeting based on users' interests and previous interactions with that advertiser. Mail2World customers can protect the value of their brands and ensure a positive user experience by choosing how advertisers can target their email pages, which ad formats are displayed and by customizing ads to their site’s look and feel.
Mail2World, Inc., (www.mail2world.net) designs, delivers and supports an award-winning suite of carrier-class, Web-based, private-label messaging and collaboration services. With the richest feature set in the industry, Mail2World's customer base includes hundreds of reputable brands and prominent organizations from around the world, such as publicly-traded corporations, telecom carriers, mobile operators, and some of the most-recognized universities and online social portals.